What Apple, Google & a $1B Siri deal just signalled to the market

TL;DR: 🚀
Click on the links below to jump to each section 👇️ 

B.R.A.I.N from Marketing Engineers

APPLE NEARS $1BILLION-A-YEAR DEAL WITH GOOGLE TO POWER NEW SIRI WITH AI

A RING THAT THINKS WITH YOU?

GOOGLE MAPS JUST GOT AN AI GLOW-UP

1 MILLION BUSINESSES NOW USE OPENAI.

MICROSOFT BUILT A FAKE MARKETPLACE TO TEST AI AGENTS… & IT EXPOSED SOME MAJOR FLAWS

GEMINI JUST KILLED THE BLANK SLIDE 

Women In AI Spotlight: ISABELLA BEDOYA

HELLO YOU!

I hope you've had a wonderful start to the week. it's been a busy few weeks for me, running around London, seeing clients and now back in Los Angeles!

Thanks for your patience with the newsletter drop! 😀 

Last Friday I was out catching up with the Google team. They invited me to the longest coffee bar in the world to talk about AI mode with their search expert, Matt Cooke. You can check out the interview below.

What's happening with AI mode is really interesting. Consumers are asking longer questions, which, as marketers, gives us a deeper insight into what they actually want.

At the moment, the tech infrastructure isn't there for us to get the data on these longer queries, but it will be, and I'm excited, it's going to enable us to do better marketing.

I'm also working through some changes and updates to the contents and delivery of this newsletter. There is a poll in here that I would be really grateful if you could respond to. This is about me improving this newsletter for you, so your feedback is greatly appreciated.

Let’s get into this week!

Mary-Anne.