Shopify in ChatGPT, Vibe Coding & Brand Positioning for AI efficiency 👀

TL;DR: 🚀

If you want to skip to one section of the newsletter we have added links to the TLDR. 👇️

Unicorn Status in just 8 Months! The Vibe coding platform you need to know!

Open AI talks about why small teams have an advantage in the era of AI

Google is rolling out calls for your local business!

Perplexity Launches Comet - A new kind of browsing!

Google is training consumers to dig deeper in the search.

Why soft skills matter more than ever! Open AI podcast drops some knowledge!

Why you should dig out your old ‘Go to Market’ strategies!

Open AI is launching a checkout feature inside the chat!

🔥 AI TOOL I’M LOVING THIS WEEK

^{SURPRISE - We dropped the newsletter early this week!}

Hey, How are you?

I wanted to test dropping the newsletter at 9am on Friday’s to see how that lands.

Someone mentioned to me last week that “6pm on a Friday is well and truly switch off time” and you know what that makes TOTAL sense to me.

Let me know if you prefer this time, I will be closely monitoring open rates but your feedback is always much appreciated.

I’m back at my desk in LA this week and wow, I did not realise how much I missed my big monitor. If you know, you know.

After last week's newsletter, a few of you emailed me back to say how much you look forward to reading this each week and honestly, that meant the world. 💛

I pour a lot into curating these updates digging through the noise, scanning the AI headlines, and asking:

"What actually matters for marketers and founders right now?"

And let me tell you… after writing it, I usually have to go lift something heavy or hit the trails because it’s a lot.

But that’s the point of this newsletter:
To make sense of the madness so you can stay focused on what moves the needle.

So thank you for reading. Thank you for sharing. And thank you for building alongside me.

Now, let’s get into the last week in AI through a marketing lens.

Let’s go. 🔥