GPT-5 Just Dropped. And That’s Not Even the Biggest News.

TL;DR: 🚀

If you want to skip to one section of the newsletter, here’s the high-speed rundown 👇

🎉 GPT-5 Has Landed. And It’s a Bloody Game-Changer.

🧱 COMING SOON: Marketing Engineers + B.R.A.I.N.
You can’t automate what hasn’t been defined. This is the brand system that finally makes AI make sense.

📚 Google drops Guided Learning Mode
AI is officially your study buddy… built for teaching, not just telling.

🎧 OpenAI podcast reveals the real unlock: confidence
Study Mode isn't about speed. It’s about safety, curiosity, and asking the “stupid” question.

💻 OpenAI releases open-weight models (finally)
You can now run powerful models locally, no cloud, no lock-in.

📊 Google AI Mode: Clicks down, conversions up
Searchers are refining queries and clicking less, but buying more.

🙋‍♀️ But what about the content creators?
AI summaries help users, but scraped answers mean creators are losing credit, and revenue.

🧠 Claude 4.1 is here and for copywriting, it might just win
Cleaner output, fewer hallucinations, and memory turned on by default.

🔒 OpenAI backtracks after shared links started showing up on Google
Yes, those internal ChatGPT conversations were being indexed — until the internet freaked out.

🔍 Chat vs Search: Aleyda Solis breaks it all down
Users now search like they talk — and expect answers, not links.

🛒 Shopify stock soars +22% as it goes all-in on Agentic Commerce
If you're using Shopify? Good call. It’s quietly becoming the most intelligent commerce stack available.

⚙️ Workflow spotlight: How I use an Agent to prep this newsletter
I've trained a GPT to scan 160+ sources and prep my first-pass brief every Wednesday. Total game-changer.

Hey guys, what a week!

I’m buzzing this week! We’ve got some incredible brand collabs in the works, and I’m finally diving deep into tool testing again not just what’s new, but what’s actually useful for you.

Also… it’s official:
Marketing Engineers is well and truly on it’s way. 🎉

Now I’m shifting into content production filming everything over the next few weeks so you can start using it in September.

I’ve been working behind the scenes for the last 18 months pouring into this:
Late nights, going back to basics, simplifying, scaling, testing again.
And now we’ve built something I’m so proud of.

→ It’s scalable.
→ It’s actually usable.
→ And it makes AI make sense without the fear-mongering or fluff.

This isn’t about complicated agentic maps, n8n workflows or overpriced implementations.
It’s about codifying your brand, scaling your system, and giving more businesses access to what actually works… WITHOUT the £30K price tag.

Also back in the swing of boxing this week (which I love).
Learning new things get’s me SO excited. I love seeing progress. 

It’s actually why I love marketing! It’s always evolving. The way people search, buy, and behave is shifting every single day. That’s what keeps this fun.

Ok.. Let’s get into this week’s edition. 👇

COMING SOON

MARKETING ENGINEERS + B.R.A.I.N.

[THE SYSTEM YOUR BRAND ACTUALLY NEEDS]

Let’s talk about the elephant in the AI room:
Everyone’s talking about automating... but no one’s asking the more important question:

“Automate what, exactly?”

Right now, AI feels overwhelming because the advice is all about tools…

Should you use Make.com? Zapier? n8n? What agent workflows are best?

But here’s the truth:

👉 You can’t automate what hasn’t been defined.
And most brands haven’t defined the strategic core that actually powers their marketing.

This is the exact gap we’re solving.

When brands come to us, they’ve usually got a branding PDF.
Maybe some messaging pillars. A tone-of-voice guide. An old brand deck.

It was probably created once by a design agency.
It looks good. It lives in a folder.
And is never touched again.

→ It doesn’t help the media buyer
→ It doesn’t guide the social team
→ It doesn’t connect to your AI systems
→ And it definitely doesn’t inform your prompts, agents, or GPTs

So instead of codifying, most teams are guessing.

One team builds a GPT. Another writes prompts. Someone tests messaging on TikTok.
It’s all fragmented. Nothing connects.

Meanwhile, your customers, and AI platforms, are trying to figure out who you really are.

So we’re changing that.

Marketing Engineers B.R.A.I.N. Framework is the system we’ve been building and using for clients quietly. 🤫

It’s everything we know about brand, AI, and scale turned into a teachable framework and done-for-you offer.

🎥 All of the content is being filmed now.
📦 We’re dropping it in September.
🔥 And we’ve got a few final spots open for early done-for-you clients 👀

We launched another Sprint for a brand last week and this is a screenshot from our call about what they said... 

This is how it works:

✅ We start with your brand’s strategic DNA
→ Who you sell to, what they care about, and how you speak to them

✅ We codify your go-to-market system, with AI in mind
→ Not just for designers, but for strategists, writers, media buyers, and AI agents we educate AI on our best practices for how we do what we do. (Not relying on AI to pull from countless opinions on the internet.)

✅ Then we build the B.R.A.I.N. your Brand, Rules, Avatars, Insights, and Narratives
→ A system that can power everything from a LinkedIn post to a landing page to a fully trained AI workflow.

✨ And here’s the magic:
→ Every test, every prompt, every tool?
Now grounded in brand truth.

It’s actually WILD how this is working. 

So when people say, “AI is chaotic,” our response is simple:

That’s because they’re building on top of a mess.

What most businesses need isn’t more tools.
They need a clean foundation.

Because once you have that?

→ You can A/B test messaging across channels with precision
→ You can train AI to operate at agency level standards (because we have taught it!)
→ You can ensure your brand shows up the same on TikTok, email, and Google with platform nuances accounted for.
→ And most importantly, LLMs start to understand who you are because now your marketing becomes clear & consistent everywhere. 

Which means more visibility, more trust, and more conversions.

If you want to be part of what we’re building, we’re ready.
✅ Stay Close to this newsletter for more info on the drop
✅ Or reach out now for the done-for-you build

This is how you go from scattered to scalable.
Let’s build the brand system that actually deserves automation.