GPT-5, Brain Chips, and the Future of Everything

TL;DR: 🚀 (It’s a BIG one this week!)

🫠 GPT-5 Meltdown: How OpenAI’s “one model” dream sparked a user revolt and a quiet U-turn.

🧟 The Creativity Unlock: Why your prompts (not AI) are killing originality, and the simple fix.

🧠 Altman vs Musk: Brain Wars: The AI feud just moved inside your skull.

🤑 Perplexity’s Chrome Stunt: The billion-dollar headline hack aimed straight at Google.

🧳 Anthropic’s $1 Power Play: Claude’s near-free deal to the US government isn’t about money.

🛍️ AI Shopping Agents: Pinterest says “far off,” but the race to invisible checkout is already on.

💰 Ads in AI Answers: Musk’s plan to monetise Grok—and why every chatbot will follow.

🫢 Free Grok Grab: The land-grab strategy behind Musk’s sudden generosity.

😵‍💫 Meta’s Brain Reader: TRIBE’s leap toward neural-level ad testing before launch.

📈 The Hallucination Killer: A single prompt tweak that makes your AI outputs trustworthy.

🤫 Search Without Google: AI referrals up 527%—and discovery now starts in conversations.

✂️ SEO by Subtraction: Why deleting “dead” content could boost your rankings overnight.

🫵 Ecommerce Gets Personal: How AI will bring one-to-one marketing to every store.

👉 Tool to Steal: Reverse-engineer any Facebook ad with Ads Analyzer.

🔊 Thought of the Week: Don’t just read headlines… interrogate them.

It’s Friday again.. How did that happen?

This newsletter always reminds me how fast the weeks FLY by!

It’s been busy here in LA, where we delivered another brand B.R.A.I.N AI strategy sprint for a client.

I shared more about that on LinkedIn, if you’re curious about what we’re building. 🔥

The feedback after these sessions honestly makes me ✨giddy✨we’re creating AI layers that supports brands across all channels, it’s just SO exciting.

I'm not going to ramble in the intro this week because there's a lot to catch up on!

This week’s a big one, so grab a coffee and let’s dive in. ☕️

Let's just dive in. 👇