Google is rewiring Search... Here's what you need to know 👉

TL;DR: 🚀

🚀 AI NEWS - Updates from the latest Google I/O

🫨 AI NEWS - How Google is changing SEARCH

🤨 AI NEWS - CHATGPT wants to remember your whole life… should it?

🤝 AI NEWS - Is it possible to win the AI race & stay ethical?

🕵️‍♀️ AI NEWS - A reality check on Grok, Meta AI & Gemini

📲 AI NEWS - Google’s NotebookLM is now in your pocket!

❎ Everyone is panicking about AI… But here’s why you don’t need to  

✍️ SEO VS LLM brand representation breakdown

🔥 AI TOOL I’M TRYING THIS WEEK

Happy friday!! 🔥

Lately, I’ve been noticing this wave of fear-mongering around AI, especially in the marketing space.

Every scroll through LinkedIn is like:
❌ “You’re behind.”
❌ “You’ve missed the boat.”
❌ “It’s too late.”

Let me be clear: that’s b*llshit.

If you’re here, reading this newsletter, staying curious, testing, learning, you’re not behind.

You’re ahead. You’re doing the work. You’re preparing for what’s next.

And that matters.

Massively.

I talk more about this further down, especially around the shift from SEO to AEO* (Answer Engine Optimisation) and why the panic-led messaging is not it.

But before you dive in, I just want to say one thing loud and clear:
You’re on the front foot.
You’re leading.
And you’re exactly where you need to be.

Let’s keep moving, with clarity, not fear.👇

🔥 NEW UPDATE ALERT 🔥

Struggling with all the AI/marketing jargon flying around?

I’ve got you.
I’ve created a simple glossary to break it all down….

quick, clear, straight to the point.

📍 WHERE TO FIND IT?
Scroll alllllll the way to the bottom 👇

Let’s cut the confusion and keep it moving.

If you have feedback about anything else, feel free to reply to this email! 💛