Claude Enters Slack. ChatGPT goes shopping. The AI arms race is on.

TL;DR: 🚀
What you can find in this weeks news >

😄 OpenAI, Anthropic, Microsoft & more just teamed up

🙃 Stop Asking Chat GPT “WHY’ It’s lying!

👩‍⚖️ The EU just came for Google

🕴️ Anthropic 🤝 Accenture

📊 OpenAI just dropped ‘The state of Enterprise AI’ report

💬 Claude just moved to Slack

🛒 ChatGPT can now shop for you… Instantly.

🔥 ChatGPT 5.1 vs Gemini 3 the AI face-off

🤖 Elon Musk: Skills are bad

Hey, Happy Monday!

I hope you had a brilliant weekend and got some time to chill before the December chaos kicks in.

It’s been a full-on week at Firebelly—but surprisingly, I’m feeling calm. For silly season, we’re unusually steady. There’s been a flurry of QBRs with clients as we shape Q1 strategies for 2026 (yes, 2026... wild).

Dare I say it? This year is basically over. (HOW though? 😂)

Big news on our end we’ve welcomed a new team member! Well… not so new actually. Alice worked with me five years ago, went off to explore other things, and now she’s come back. And I couldn’t be more excited.

She’ll be heading up our Digital PR division from January, which is a huge win. This has been a missing piece in our puzzle for too long.

Why now?
Because the way these LLMs rank brands is changing. Backlinks matter more than ever. Authority matters. And Digital PR is how we claim that space. So, we’re bringing it in-house—because this sh*t is too important to outsource anymore.

Alright. Let’s get into it...

👇 Here's what you need to know from the last week in AI: Marketing Edition.