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AI Agents & Google's Opinion on AEO.
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Mary-Anne Da'Marzo
July 25, 2025
TL;DR: 🚀
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Hey, How are you?
I have to admit (thankfully) a pretty quiet week in terms of major AI updates.
There seems to be a full ‘Agentic’ workforce push dropping from all major players. Open AI with ‘Agent’, Google with ‘Project Mariner’ and Perplexity’s drop last week with ‘Comet’. One thing is clear, building AI agents that help you ‘do the work’ is coming so quickly.
My fear here is that everyone is jumping on these new ways of working without, slowing down first. Don’t rewrite playbooks without thinking!
There is a reason you approach a task in the way you do. Built from years of client or brand experience. Learning to extract this information from your own brains/systems/processes is more important than getting AI to just ‘do the task’.
I have put together what I think are some of the most interesting conversations, tools and updates this week.
One thing remains clear, YOU have incredible information within your brain and business. Start to think about documenting this. AI can help you supercharge this once you are clear on what you want it to do for you and why!
I hope you have a wonderful start to your Friday.
PS, everyone preferred this time so 9am on a Friday is the new email drop.
Are you ready?
Ok let’s do it…