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A Useful Update for Your SEO Strategy
AI search is evolving fast, here’s how to stay visible and keep the clicks coming.
Mary-Anne Da'Marzo
October 22, 2025
In partnership with
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Hey, Happy Wednesday!
I totally screwed up the email scheduler this week! So apologies for the late drop.
Here is something that's challenging me at the moment and I think you might be able to help me.
If you have any insights, suggestions for me, I would be so grateful to receive them.
Right now, one of the biggest challenges is AI education. It isn't the functionality, capability, and opportunities for what we can create with AI. It's understanding how we do that in our organisations.
My role as a content creator in this space is to make this as easy as possible for brands, marketers, founders to wrap their head around and understand. That's the challenge that I've decided to accept and deliver.
There are so many options for AI education it’s difficult to ascertain who knows what they’re doing and has tested, from who is just jumping on an opportunity.
What I'm finding is because I'm so in deep in this space, I go really detailed into tools frameworks but it seems like I’m missing breaking down the basics.
If you had one question for me in AI that's challenging you right now, what would that question be?
If something springs to mind please just hit reply and let me know. I would love to hear from you.
But until then let's get into this week's news.
Find out why 100K+ engineers read The Code twice a week
Staying behind on tech trends can be a career killer.
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That’s why over 100,000 engineers at companies like Google, Meta, and Apple read The Code twice a week.
Here’s why it works:
No fluff, just signal – Learn the most important tech news delivered in just two short emails.
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